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    Rihanna Reinvents Savage X Fenty Lingerie Show

    Coronavirus didn’t stop the singer and designer, 32, from finding a safe way to put on her starry Savage X Fenty Vol. 2 fashion show, which will stream on Prime Video Oct. 2.

    Like a true superstar, Rihanna took on not one but two (!) major pandemic projects — launching her debut Fenty Skin line and putting on her annual lingerie spectacular for the latest Savage X Fenty collection.

    ″It was a completely different process this year. We had to work around the challenges of COVID-19, keeping everyone safe and their health at the top of our list. It forced us to figure out new ways to produce a show. We had to figure out ways to make this feel as visually enthusiastic as possible. I’m excited, and I’m proud of my team — we pulled it off.”

    LOS ANGELES, CALIFORNIA – SEPTEMBER 13: Dancers perform onstage during Rihanna’s Savage X Fenty Show presented by Amazon Prime Video at Los Angeles Convention Center on September 13, 2020 in Los Angeles, California. (Photo by Kevin Mazur/Getty Images for Savage X Fenty Show Presented by Amazon Prime Video)

    What can fans expect? A celebration of all bodies and backgrounds, which the brand was built on.

    ″Inclusivity has always been a part of our brand. That’s not a ‘right now’ thing. It’s sad that it’s right now for most brands,″ Rihanna says. ″But that’s always been who I am. It’s always been how I operate with everything I’ve done creatively, whether it’s makeup or lingerie. I get really excited to see people be a part of my brand. It’s not like I went into it thinking, ‘Let’s make a movement.’ I feel great that there are women that are feeling like they see themselves on the stage for the first time. And if we can continue to expand on that, we’ve done more than we really started out trying to do.”

    SAVAGE X FENTY TO LAUNCH MENSWEAR CAPSULE COLLECTION OCT. 2 WITH COLLABORATOR CHRISTIAN COMBS https://app.asana.com/0/1135954362417873/1195850868516913/f CR: Savage X Fenty

    The fashion show, which begins streaming Oct. 2 on Prime Video, will feature performances from Travis Scott, Rosalía, Bad Bunny, Ella Mai, Miguel, Mustard and Roddy Ricch, and special appearances by Lizzo, Bella Hadid, Big Sean, Cara Delevingne, Christian Combs, Demi Moore, Irina Shayk, Laura Harrier, Normani, Paloma Elsesser, Paris Hilton, Rico Nasty, Willow Smith and more.

    Latest Posts

    Ukonwa Ojo exits Amazon Prime Video’s Chief Marketing Officer role

    Nigerian born marketing expert Ukonwa Ojo is bidding farewell to Amazon Prime Video after two years. Variety reports that Ojo’s exit from the Chief Marketing...

    FG engages lawyers for Ekweremadu

    Senate President, Ahmad Lawan, has disclosed that the Nigerian High Commission in the United Kingdom has engaged the services of lawyers to defend the...

    Regina Daniels and hubby welcome 2nd child

    Nollywood actress Regina Daniels and her husband, Ned Nwoko have welcomed their second child together. The movie star's husband took to his Instagram page where...

    Senate begins ministerial nominees’ screening

    The Senate has begun the screening of the seven ministerial nominees approved by the President, Major General Muhammadu Buhari (retd.) last week. The nominees are...

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